Tuks FM, a community radio station based on the Hatfield campus of the University of Pretoria, connects brands with the youth in the greater Tshwane area by creating multi-platform content that is relevant to and resonates with its market.
Tuks FM strives to create memorable listener experiences by cross-promoting its on-air offering on its various online platforms. The radio station has a very strong and engaged social media following, with +171 400 followers on Twitter, +79 600 likes on Facebook and +4 200 Instagram followers.
Tuks FM focuses on creating quality and value, offering clients a service that is on par with commercial level, but at community prices. The power of Tuks FM lies in the connection the radio station makes with its audience on a daily basis, therefore successfully delivering clients’ marketing messages and securing return on investment.
Further to this, Tuks FM has won over 30 national awards, including Campus Station of the Year for four consecutive years.
|Media Brand:||Tuks FM|
|Booking Deadline:||48 hours prior to first broadcast|
|Cancellation Policy:||Please see Advertising Agreement|
|Creative Material Deadline:||48 hours prior to first broadcast|
|Creative Restrictions:||All advertisements need to be signed off by Tuks FM before flighting occurs.|
|Creative Production Services Included:||No|
Tuks FM speaks to a forward-thinking, brand-conscious youth market in the greater Tshwane area. We connect brands with the upwardly mobile student and young professional market, offering them the opportunity to attract this group early and turn them into loyal, lifelong clients. We also exclusively offer clients access to the University of Pretoria's main campus, with a captive audience of some 55 000 students on a daily basis.
The article will be written from a creative angle that will resonate with our
readers (± 200 - 400 words), and will include a selection of curated images
that we feel appeals to our reader. (To be supplied by the client - please
note we adhere to a very strict visual aesthetic and feature lifestyle images
only. Content creation available at additional cost.)
Tuks FM has an average monthly listenership of 36 000, as well as a huge, active social media following: +171 400 Twitter followers, +79 600 likes on Facebook and +4 200 followers on Instagram. We target listeners between the ages of 16 and 24 in the SEM 7-10 bracket.
Forty percent of recorded adverts will air in peak times (06:00 - 09:00 & 15:00 - 18:00) while the remaining 60% will air in off peak times (09:00 - 15:00 & 18:00 - 22:00 as well as weekends). Adverts can be recorded and produced for an additional cost of R2500.00 excluding VAT.
Massiv Metro is a digital radio station targeting Urban Commuters in the LSM 6-9 categories. 15 million people per day travel in taxis, and our innovative technology, currently in 800 taxis and 8 major taxi ranks, and growing, targets this captive segment. With major celebrities such as DJ Sbu, Zola 7, Chilli M, and our Massiv XI soccer show, advertisers are guaranteed an engaged audience. Our current audience includes 672 000 passengers in our taxi network, and over 1 million commuters per day in our wifi enabled ranks. The app is available on Apple and Google, and to date has been downloaded over 25 000 times. Check us out on www.massivmetro.com. This package includes 4 spots per day, 5 days per week, for 2 alternating weeks, across all dayparts including breakfast.